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"Ajenda was terrific! Of all the vendors I've worked with over the years, Ajenda was among the best. They learned our business surprisingly fast. They were creative, resourceful, flexible and proactive in seeking solutions for issues. Ajenda went the extra mile... and through it all, they completed our Web site on-time and within budget."

Julie Waldman, Vice President,
Cash Products Group, Zurich Scudder Investments

"Scudder.com is live! I just wanted to let you know that I really appreciate all of your hard work and conscientiousness on this project. There's no doubt in my mind that the quality of Scudder.com and the timeliness of its launch are a direct result of us working with all of you at Ajenda. Thanks again."

John Jackson, Vice President,
Intermediary Communications, Scudder Investments

Business Challenge: Zurich Scudder Investments decided to bring together the Scudder and Kemper product lines under one unified Scudder Investments brand. This was much bigger than a name change. As part of this effort, they wanted Scudder.com to incorporate many of Kemper.com's popular features, while completely transforming the new site to be faster and easier to navigate. They partnered with Ajenda to make it happen.

Solution: Ajenda interviewed internal stakeholders who gave us critical insights about goals for the new site. Through rigorous user experience evaluation, we came to understand the user needs and identified ways to best meet them. Key recommendations included a scalable global navigation, shortcuts to frequently used site features, easier access to online forms, and a streamlined account access. A clean, engaging user interface was designed to organize information and emphasize the most relevant information first. We worked in an accelerated time frame. We also provided tools to enable Scudder teams and partners around the world to adopt the design.

Impact: Scudder.com reintroduced the giant investment group to the financial markets in early May 2001, providing online access to information for financial advisors (protected area) and the public. The new site replaces the Scudder/Kemper Web sites and provides a single entry point into all the funds, annuities and retirement plans offered by these financial giants. Ajenda’s relationship with Scudder continues as Scudder evolves. Following the merging of Deutsche Bank and Scudder Investments, Ajenda again provided its expertise in the subsequent site reorganization and on projects ranging from the creation of a flash pieces, the development of a financial advisor library, and the incorporation of new offerings.