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"Ajenda consistently delivers! Their work is on-time, on-budget, and reflects the same high quality as Sara Lee's products. Ajenda Interactive Media is our trusted online partner."

Marcia Kronenberg, Web Team Leader, Investor Relations, Sara Lee Corporation

Business Challenge: Sara Lee Corporation is a marketer of over 100 leading consumer brands including Hillshire Farms, BallPark, Sara Lee, Douwe Egberts, Sanex, L'eggs, Hanes, and Coach. In 1998, Sara Lee redesigned their Web site to extend their identity and branding focus to online audiences of investors, analysts, media and consumers. Since that time, Sara Lee has challenged Ajenda to innovate and implement future releases of the site. They needed a partner who could assist with a range of time-sensitive creative strategy and production projects.

Solution: We have successfully delivered a series of projects including a New Vision sub-site, online financial reports, a Coach sub-site, new shareholders services tools, and earnings releases. We also assisted with the migration of their site to a new server environment and the development of an upgraded news release publishing tool and search engine. Throughout these projects, we have successfully integrated online and offline identities, enabling a consistent brand and user experience.

Impact: Ajenda continues to work with Sara Lee to enhance and maintain Saralee.com. Recent updates include the addition of a Flash version of their 2002 annual report, brand slideshows and current commercials. The site has been designated a Dow Jones Select Site and was an interactive finalist at South by Southwest Festival.