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"We turned to Ajenda to help us build a smart Web site. With Ajenda's site usability and design assistance, we successfully delivered a site with a valuable new customer experience."

Bob Gear, former Vice President,
Development & Strategy, Publications International

"THANKS! The quality and thoroughness of your work under deadline was impressive. Thanks for your patience with our 'tweaks' and for not losing site of the high quality of presentation we are pushing for."

Cam Balzer, Senior Product Manager,
Publications International

Business Challenge: The Mobil Travel Guide is committed to helping travelers find the perfect destinations throughout the United States and Canada. Well known for their print directory of restaurants, attractions, and their popular 1- to 5- star rating system, the Mobil team knew an online version of The Guide could provide even greater benefits when planning for travel. So the company's online group teamed with Ajenda to bring The Mobil Travel Guide to the Web.

Solution: We planned and designed a robust, scalable site that would showcase the huge amount of travel information that Mobil had available, allowing users to search for destination information and related route, hotel and travel information. Along the way, users can save the destinations they find most interesting to a personal notebook. The site goes far beyond conventional travel sites and provides a comprehensive resource for the American road traveler.

Impact: Mobil Travel Guide's robust site augments their printed materials and helped show a viable internet business. They have been able to raise investment funding for future implementations.