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Business Challenge: The Academy for Urban School Leadership is a non-profit organization founded by a group of Chicago's most prominent business, civic and education leaders. This exciting program was established to attract, train and retain outstanding teachers for the Chicago Public Schools. They wanted a site that reflected the energetic nature of the program and met their needs for recruiting and sharing information. An identity system, brochure, and custom photography were developed hand in hand with the site to launch this new program.

Solution: Ajenda's design strategy focused on the dynamic nature of the AUSL project. This program represented a real change in the training of teachers and the identity system was created to generate enthusiasm and encourage involvement in the project. In order to translate this to the Web, the work included shooting original photography of teachers, students, and classes in session. These photographs were incorporated into an urban design, reflecting the contemporary nature of the program.

Impact: The auslchicago.org site was launched and the staff at the Academy have been maintaining the site. The feedback has been overwhelmingly positive. The site has been an important means of spreading their mission of improving student achievement in Chicago Public Schools and they have exceeded their expectations of number of applications.