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Business Challenge: SBC Ameritech Customer Service Bureau is running an internal campaign to generate sales during repair calls. Based on a NASCAR theme, Rev'N Up Revenue creates a competition between their five customer service centers. Ameritech wanted a Web site to give a visual component to this competition. The site illustrates the race in progress, provides updates on individual team members and highlights the incentives program. Simply, it generates enthusiasm for the program.

Solution: Each center was able to design a car by selecting from a variety of body types, colors and detailing. Ajenda created a site using floating layers and javascript to position cars. The position on the screen was based on the number of sales in each center, which was implanted in the script. By changing the variable in the script, the car's position on the racetrack is adjusted as is the text showing the rank. Subpages revealed the specifics about each center's progress.

Impact: Ajenda continues to partner with Ameritech, developing tools and strategies to improve training systems and expand customer service.